1st lesson free
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Sabelo
- Rate R200
- Response 1h
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Students1
Number of students Sabelo has accompanied since joining Superprof
Number of students Sabelo has accompanied since joining Superprof
R200/h
Contact
1st lesson free
- English
- Reading
- Literacy
- CV Writing
- Modern Literature
Digital Marketing Tutor - Corporate and Government Experience. Worked with Top Brands Locally and Globally.
- English
- Reading
- Literacy
- CV Writing
- Modern Literature
Lesson location
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At Sabelo's home: Sandton
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at your home or in a public place : will travel up to 20 km from Sandton
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About Sabelo
Professional Identity Writer & Storyteller: Based in Joburg, I craft impactful content—ranging from personal narratives to social justice stories—fueling meaningful conversations Project & Civic Campaign Leader: Co-founder of Amandla.mobi, a mobile-driven campaign platform democratizing civic participation and championing policy accountability for grassroots communities. Small Business Owner: I run a Johannesburg-based venture, combining entrepreneurial drive with purpose and community focus. Values & Passions Social Justice & Civic Empowerment: I believe in equitable digital activism and giving underrepresented voices power through accessible campaigns Creative Expression & Authenticity: In 2014, I participated in Jodi Bieber’s “Quiet” exhibition, exploring masculinity and vulnerability in black men—challenging societal archetypes activateleadership.co.za Lifelong Learner: My personal interests include literature, music, and entrepreneurship, shaping my perspective and fueling creativity.
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About the lesson
- Primary
- Secondary
- Matric/GCSE
- +9
levels :
Primary
Secondary
Matric/GCSE
AS Level
BTech
Adult education
Undergraduate
Masters
Diploma
Doctorate
Other
MBA
- English
Languages in which the lesson is available :
English
Lesson Title: Digital First Thinking in Modern Marketing
Lesson Objectives
By the end of this lesson, learners will be able to:
Understand what "Digital First" means and why it matters.
Recognize the shift from traditional to digital-centric strategies.
Apply digital-first principles to real-world marketing scenarios.
Begin crafting customer journeys with digital touchpoints in mind.
Lesson Structure
1. Introduction: What is Digital First Thinking? (15 min)
Definition and evolution of "Digital First"
Why it’s a mindset, not just a strategy
Real-world examples (e.g. Uber, TikTok campaigns, Woolworths app)
Activity: Quick poll or discussion — “What brands do you think are digital-first?”
2. The Shift in Consumer Behavior
Mobile-first usage
On-demand culture
Multi-platform presence (social, web, chat, apps)
Micro-Assignment:
3. Core Elements of Digital First Strategy
Content-first: storytelling tailored for digital formats
Mobile-first: designing experiences for phones first
Data-driven: using insights to adapt in real time
Customer-centric: mapping touchpoints digitally
Tool Highlight: Intro to tools like Google Analytics, Meta Ads Manager, Canva, or HubSpot
4. Case Study & Discussion
Walkthrough of a successful digital-first campaign (e.g., Nike, Netflix, or a local SME)
Breakdown: audience targeting, platforms used, key message, and metrics
Discussion prompt: How would this campaign have been different if it weren’t digital-first?
5. Digital First vs. Traditional Approach
Compare traditional campaign (billboard + radio) vs digital-first campaign (TikTok + IG + WhatsApp)
Pros and cons of each
Hybrid approaches
Group Task: Reimagine a traditional marketing idea as a digital-first campaign
6. Application: Create a Mini Digital First Plan
Target audience
Digital platforms to use
Type of content
Goal (e.g. sign-ups, awareness, engagement)
Template Provided: Fillable one-pager or Google Slide
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Rates
Rate
- R200
Package rates
- 5h: R1000
- 10h: R2000
free lesson
The free first lesson with Sabelo allows you to get to know the tutor and discuss your needs and expectations.
- 1h
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